The Jam on Instagram: Why your club should use it

By Evan Burrell
The most engaging posts on social media are
the ones that include images. That isn’t a
statement, it’s a fact!
Out of all of the social media networks, I
have to say Instagram is my favorite.
Why? Because photos equal fun!
Although Facebook is currently the most
popular social network, other platforms
havebeen gaining ground, especially vis-
ual platforms like Instagram, which allows
users to share photos after applying edits
and digital filters. After uploading your
photo, you can share it on your club’s
social networking sites like Twitter and
Facebook. Instagram is awesome when
it comes to showing your creativity and
it has 300 million active users.
So why should your club be on Insta-
gram? Because “a picture is worth a
thousand words.” There are so many
things you can do with photos to show-
case your vibrant club and promote Rotary.
Before your jump in:
- Make sure you own a smartphone
with a camera: An Apple iPhone or
Samsung Galaxy will suffice. - Download the Instagram app: You
can’t get started unless you start using
it. Download the app from Google Play
for Android or Apple App Store for iPhone
and iPad. - Use hashtags: They are how you reach
new audiences and gain more followers.
Mix them up. Use some that are general
(#barbecue), some that are trending, and
some that are Rotary specific (#Rotary,
#RotaryStory, #ricon16). But make sure
they are relevant to what you are posting
about. - Engage with your audience: Respond
to comments you get on your photos.
Follow others who are passionate about
Rotary or about helping the community.
Like and comment on their photos. - Use captions: Keep text to a minimum,
because it is a visual platform. But make
sure you have some kind of caption for
every post to give viewers context. Don’t
just leave the caption field blank. - Plan your photos. Just like the old days
of film photography, capturing good photos
for Instagram with your smartphone requires
planning. Occasionally there are happy ac-
cidents, but it’s about putting yourself in a
position to get a good photo. Experiment
with different angles and plan around your
source of light. Keep your eye out for that
key moment or winning facial expression. - Take a lot of photos: Professional photo-
graphers shoot hundreds of images to get
that one good shot. The same is true for
Instagram. And in the days of digital photo-
graphy, this is easier than ever, and you
don’t have to blow a fortune on film. Take
10, 20, or more photos of the same subject
and use the one that turns out best. Remem-
ber, Ansel Adams said, “There are no rules
for good photographs, there are only good
photographs.”
So go forth and start capturing those beautiful
Rotary moments. Once you’re on Instagram,
follow us @rotarydownunder, and follow Rotary @rotaryinternational.
About the author: Evan
Burrell is a member of the Rotary Club
of Turramurra, New South Wales, Aust-
ralia, and a former member of Rotaract.
He has been involved with Rotary since
he was 18. He currently manages social
media for Rotary Down Under, the Rotary
regional magazine of Australia. Follow
Evan on Facebook.
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